A lot of wrinkle cream review sites that end in .org seem to have a common bond: they have the same design and similar sales pitch for a product called Prototype #37-C. While it’s not uncommon for an anti wrinkle cream to have a lot of press or marketing partners, this one seemed to show up on sites that all had the same template, so we decided to dig a bit deeper.
After doing some research, we have to give kudos to where it’s due. Blogger Terri Ballerson has uncovered the FACTS about Prototype 37-C, and they are not good for the wrinkle cream industry. Here is a quick overview of what Ms. Ballerson found:
- Company uses fake testimonials. The photos that appear on their site also appear on others, only with different names of people!
Just take a look at this photo compilation for yourself…..
Whoa. Big no-no. It’s one thing to cite ingredient studies and use proper referencing, but to use and edit a photo and pawn it off as your own, that’s a big mistake. For this reason, it’s hard to endorse the Prototype 37-C product, even if it is the best wrinkle product in the world. Not being truthful with wrinkle cream consumers is not going to work in 2010 or any time soon, as blogs like Terri’s and mine will continue to point out scams and remain watchdogs for the industry.
Thanks Ms. Ballerson, you’ve scooped me on this story. I’m glad you have uncovered this information and am glad to re-post it here so consumers can know about this. If anyone has any input on this, from inside the organization, I’d like to hear why a fake testimonial was used and give you the chance to clear your name. Leave a comment for me with your contact information. I am a fair person and don’t intend on using this space to wreck your company image – just pointing out the obvious observations.
Update….Ms. Ballerson also posted this Prototype 37-C material just recently.